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Plus, a LeBron James exclusive and Super Bowl makes history
Record-breaking NBA star has amassed a $1bn fortune by venturing beyond sponsorship into investing
German brand valued at €750mn after raising €30mn from investors led by US basketball star
Deal also involves Fenway and values SpringHill at $725m
Artificial sights and sounds are no substitute for real fans at sports events
Multiple sports leagues had suspended play after police shooting of black man in Wisconsin
LA Lakers star and daughter among 9 killed when aircraft went down on Sunday
President says football league should sack players who do not stand for national anthem
Brands lose control as the internet enables a vibrant secondary market in their goods
Stylistic echoes convey US basketball players’ unity at the level of language
The new sports groupies are middle-aged lawyers representing kitmakers
These days any ambitious young sports star aims to become a brand, writes Izabella Kaminska
Shares rise on prospects for what could be largest single athlete guarantee in history
Grinnell College thrived off it, while the NBA remains uncomfortable with its dependence on it
Unit will work with Cleveland Cavaliers, Manchester City and others
On tour in New York the British Duke and Duchess of Cambridge met American ‘royalty’
Manufacturers earmark players as global trendsetters
A certain HBO fantasy series keeps media empire sitting pretty, for now
Sovereign borrowers find it easier to disappoint their lenders
Trainer brand should emulate the iPhone maker and protect its margins
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