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The Business of Formula One

F1 try to balance the trade-offs of growth. Plus: surge in media following fuels commercial deals; Lando Norris looks to challenge Verstappen next year; team valuations continue to soar; sponsors seek to tap into younger audience; F1 moves up a gear in the US market

© Mark Thompson/Getty Images

Liberty Media pulls off its F1 Las Vegas bet
The latest grand prix is seen as a new ‘jewel in the crown’, but drivers question the gruelling nature of an expanding race schedule
Can Max Verstappen’s domination prove bad for F1’s business?
Organisers weigh a surge of commercial interest against the season’s lack of competitiveness for the world champion title
McLaren’s F1 Lando Norris: ‘We’ve not started the last three years with confidence’
After a slow start, a mid-season change of team leadership and significant car updates helped the 24-year-old driver outscore everyone except world champion Max Verstappen
F1 sponsorships steer towards a younger market
B2B software providers have taken up a dominant advertising position, after tobacco companies were excluded in 2006
F1 team valuations continue to rise
Once branded ‘trophy assets’ — and an easy way to lose money — motorsport is now looking like an increasingly good investment
After years in the pits, F1 goes up a gear in the US market
Motor racing expands its audience in America on the back of Netflix docu-series and successful races in Miami, Austin and Las Vegas

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