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Plus, F1’s valuation race hots up, multiclub ownership divides the Premier League, and more
Organisers weigh a surge of commercial interest against the season’s lack of competitiveness for the world champion title
The latest grand prix is seen as a new ‘jewel in the crown’, but drivers question the gruelling nature of an expanding race schedule
Motor racing expands its audience in America on the back of Netflix docu-series and successful races in Miami, Austin and Las Vegas
B2B software providers have taken up a dominant advertising position, after tobacco companies were excluded in 2006
Lawrence Stroll just spent a fortune trying to win this year’s championship. Was it worth it?
Plus, Nike’s U-turn on retail strategy and Fenway gets into golf
Starting next month, the F1 team’s high-tech hide-out in Woking will offer regular public tours
F1 try to balance the trade-offs of growth. Plus: surge in media following fuels commercial deals; Lando Norris looks to challenge Verstappen next year; team valuations continue to soar; sponsors seek to tap into younger audience; F1 moves up a gear in the US market
China’s first Formula One driver on seeing Schumacher drive, moving to the UK as a child to compete and his progression to motorsport elite via karting and Formula Two
The new, all-female racing circuit is not under pressure to become self-funding anytime soon
The racing team needs the US carmaker’s expertise in cell technology as F1 moves to 50% battery power from 2026. For Ford, the deal is a shop window for its expertise
Simpler, hybrid engines that use zero-emission fuels will come in from 2026, luring carmakers such as Ford and Audi back to motorsport
Focus is on re-establishing Grands Prix in countries including India, China and Japan to extend commercial reach to billions of potential fans
Traditional broadcasters have helped steer fans towards the motorsport’s own subscription apps, F1 TV and F1 TV Pro
Will Aston Martin’s state-of-art factory, McLaren’s new wind tunnel and Red Bull’s move to in-house engine production pay off?
As he leads the expansion of the elite car racing series, the CEO counters team rivalries with a calm management style
F1 is undergoing a kind of revolution, with new rules, new tech, new teams, and a boost in popularity
US carmaker will use top-flight racing to grow awareness and develop electric technology
Also in this newsletter, F1 owner dispute and Juventus accused of false accounting
US city will host a race in November for the first time since 1982
Programme to support next generation of female competitors will begin racing in 2023
Paddock Club does brisk business with fine food and track tours but high demand risks diluting exclusivity
Next year’s Grand Prix on the Strip aims to build on post-pandemic surge in American audiences
Low participation by girls at junior levels and lack of funding continue to limit talent pool and opportunities
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